If you are an experienced appraiser looking to specialize in valuing hotels or a new valuer starting your career, you need to obtain a hotel valuation certification. By successfully completing my course and a final project, you will become a Certified Hotel Appraiser (CHA) or a Certified Hotel Valuer (CHV) the world's only hotel valuation certification. (Note: Both certifications are the same. Depending on your local professional terminology, you may want to be certified as an "Appraiser" or "Valuer.") Adding CHA or CHV certification to your resume and LinkedIn profile will certainly set you apart from all other appraisers/valuers and industry professionals.
Obtaining the Certification requires the demonstration of proficiency in valuing hotels and the use and application of the Hotel Valuation Software during the final project where you value an actual hotel.
After successfully passing the "How to Value a Hotel" online course you will receive a certificate suitable for framing (via email). With your permission, we will e-mail pdf copies of your certificate to prospective employers and anyone else you designate acknowledging your Certification. Your name will also appear in a Directory of CHA and CHV members.
Experienced hotel appraisers can obtain the CHA certification based on their past education and hotel valuation experience. For more information on the criteria for obtaining the CHA certification based on experience- contact Steve Rushmore at firstname.lastname@example.org
The "How to Value a Hotel" online course teaches how to perform a hotel valuation using Rushmore's Modern Hotel Valuation Methodology. Designed for experienced appraisers looking to specialize in valuing hotels or new valuers starting their careers, this course provides all the knowledge and tools needed to evaluate hotel markets, forecast income and expense, and value all types of hotels. For the final project, students value an actual hotel.
You will be working with the latest version (6.0) of Steve's Hotel Market Analysis and Valuation Software- three powerful software models that have become the hotel industry standard for hotel valuations and investment analysis throughout the world. By the end of the course, you will be able to perform your own hotel market analysis and valuation plus many other applications.
The course consists of video lectures, readings, hands-on software case studies, quizzes, and a final project valuing an actual hotel. It should take about 20-35 hours to complete the 75 short lessons. You can start at any time and proceed at your own pace during your free time.
Steve Rushmore will be available via Zoom to answer your questions and provide support.
Upon successfully completing the course and final project you will receive the Certified Hotel Appraiser (CHA) or a Certified Hotel Valuer (CHV) certification. These certifications recognizing your hotel valuation skills will set you apart from other appraisers and consultants.
The cost for the "How to Value a Hotel" course is $895 which includes the following:
Hotel Market Analysis and Valuation Software was developed by Steve Rushmore for his firm- HVS. It has been enhanced by Professor Jan deRoos of the Cornell Hotel School. This software has been the most downloaded product on the Cornell website and is used by thousands of hotel professionals around the world.
The software is designed specifically to assist in the preparation of hotel market studies, forecasts of income and expense, and hotel valuations. The software provides the framework to develop detailed forecasts of occupancy, average room rates, revenues, expenses, and valuations that can be used as a basis for hotel market studies and valuations. It consists of three separate Excel models:
This software package also provides answers to a wide range of key hotel investment questions such as How much is my hotel worth? What can I do to maximize value? What is the likely impact of new competition? How much value will a refurbishment add? Is my market strong enough to support adding more hotel rooms? What is the impact of my brand adding another hotel to the market?
If your role includes responsibility for performing hotel valuations and associated financial analyses- you need to include this software in your business toolbox.
For more information on Hotel Market Analysis and Valuation Software go to www.hotelvaluationsoftware.com
Steve Rushmore, MAI, CHA is the Founder of HVS- a global hotel consulting organization with more than 50 offices around the world. He has provided consultation services for more than 15,000 hotels during his 50-year career and specializes in complex issues involving hotel valuation, feasibility, and financing.
As the leading authority and prolific author on the topic of hotel valuations, Steve has written all five hotel valuation textbooks and two seminars for the Appraisal Institute and is known as the “Creator of the Modern Hotel Valuation Methodology.” He has also authored three reference books on hotel investing and has published more than 300 articles. Steve developed the Hotel Market Analysis & Valuation Software used by HVS and thousands of hotel appraisers/consultants, owners, and lenders throughout the world.
Steve lectures extensively on hotel valuations and has taught hundreds of classes and seminars to more than 20,000 industry professionals. He is also a frequent lecturer at major hotel schools and universities including Cornell, Glion, Hong Kong Polytechnic, EHL, Florida International University, IMHI, Michigan State, Penn State, Houston, NYU, and the Harvard Business School.
Steve’s most recent contribution to hotel valuation education is his online course- “How to Value a Hotel.” Designed for experienced appraisers looking to specialize in valuing hotels or new valuers starting their careers, the course provides the knowledge and tools needed to evaluate hotel markets, forecast income and expense, and value all types of hotels. For the final project, students value an actual hotel.
Upon successfully completing Steve’s course- students receive the Certified Hotel Appraiser (CHA) or Certified Hotel Valuer (CHV) certification recognizing their unique knowledge and skills used to value hotels.
Steve has a BS degree from the Cornell Hotel School, an MBA from the University of Buffalo, and attended the OPM program at the Harvard Business School. He held the MAI and FRICS appraisal designations and is a CHA (certified hotel administrator).
In his free time, Steve enjoys tennis, skiing, hiking, diving, sailing, and cooking with his wife (who is a trained Chef). He holds a commercial pilot’s license with instrument, multi-engine, and seaplane ratings.
Watch Steve Rushmore as he teaches his online course- "How to Value a Hotel"
You will be learning directly from Steve Rushmore the creator of the Modern Hotel Valuation Methodology. Through Zoom, Steve will be available to personally answer your questions and guide you through the course. In addition, Steve’s course goes into significant depth on all the topics related to performing a hotel valuation such as the market analysis, financial forecasts, and valuation modeling. He teaches not only how to value a hotel, but also how to use the powerful Hotel Valuation Software that comes with the course and you keep for your professional use. Your final project is valuing an actual hotel. In most online courses, students never interact with the course developer- Steve Rushmore will personally be with you throughout the course.
Yes, you will be using the latest Version 6.0 which you will download during the course. After taking the course you are entitled to free upgrades of Version 6.0.
Steve’s course was designed to teach new HVS associates the Hotel Valuation Methodology. Now his course is now used by a number of major hotel valuation/consulting and brokerage organizations around the world to train both new hires and experienced real estate professionals. Hotel lenders, investors, management companies, and owners also use Steve's course.
Steve teaches hotel valuation at many of the major hotel schools and universities. The consortium of The Hong Kong Polytechnic University, EHL Hotel Management School, and the Conrad N. Hilton College, University of Houston, uses the course for their Master of Science HES-SO in Global Hospitality Business program.
Glion Institute of Higher Education and Les Roches hotel schools during the COVID lockdown had more than 500 students take Steve's course, and you can see their comments and feedback at https://certified-hotel-valuation-software-consultant.org/testimonials
The Jonathan Tisch Center of Hospitality at New York University recently added this course to their graduate-level hotel development program.
Most real property appraisers/valuers are generalists. Their valuation education is focused on properties such as office, industrial, retail and residential which are largely real estate investments. Hotels are quite different because not only do they consist of real property but they also have a business component. It is the business component that Steve’s course “How to Value a Hotel” focuses on. To value a hotel you need to know how a hotel functions as a going business. Terminology such as REVPAR, ADR, GOP, OTA’s, Uniform System of Accounts for Hotels, Competitive Indices, Segmentation, Limited Service, SMERF, and Owner’s Priority will become part of your vocabulary.
You need to be able to evaluate your property’s relative competitiveness, its market share, fair share, penetration, and market mix in order to project future occupancy and average rate. You then need to perform a fixed and variable component analysis in order to forecast income and expense. Lastly, the most accurate hotel valuation model utilizes a mortgage-equity approach. Instead of going to hotel school to learn the business of operating a hotel- Steve’s course will provide you with the appropriate knowledge.
Steve has helped experienced appraisers become hotel valuation experts. He has taken starting valuers and trained them to handle hotel valuation assignments, general managers seeking to move to corporate, career changers looking to get into hotel consulting, lenders needing to understand hotel economics, owners looking to expand their portfolios, and operators wanting to make more accurate budgets.
Certifications for Demonstrated Skills in Hotel Market Analysis and Valuations